MrWork's innovative technology was perfect for QuaRijn's entirely new recruitment approach. It allows the organization to reach its target group better than ever before. The strength of the strategy is that the employer brand can be pushed to potential candidates very locally. This is very convenient because QuaRijn has several locations within the province of Utrecht. An excellent opportunity to specifically show the many possibilities of working in elder care within this organization. One can work at various locations, both intramurally (at the locations themselves) and extramurally (home care) and there is the possibility to work with different target groups. In addition to spreading the employer brand locally, MrWork's technology also allowed QuaRijn to easily and quickly change and deploy content. The rapid change of content, such as short videos, combined with continuous campaigning resulted in a huge increase in qualitative website traffic on the job website and a clear growth in brand awareness among surrounding residents.

QuaRijn was also able to use technology to reach the target audience in new ways. An example of this is the use of WhatsApp. This gave the target audience the opportunity to ask questions about working at QuaRijn in an accessible way. It was a pleasant way for future caregivers to get to know the organization without having to apply directly. This has contributed to the increase and the quality of job applicants for vacancies in dementia care, rehabilitation care, and home care, among others.