How do we enthuse people about working in elder care?
In QuaRijn's story, it was important to emphasize to the target group that working in elder care at this organization offers many opportunities. For example, anyone with the right care diploma can start working directly at QuaRijn. With this advantage, among others, the scarce target group had to be reached as specifically as possible. MrWork's technology helped QuaRijn target a specific audience within healthcare. But in this strategy, we also focused on strategically rolling out the employer brand using timelines and generating leads through WhatsApp.