“Thanks to the collaboration with MrWork, we are now much more in the spotlight with IT professionals. In addition, we fill our IT vacancies with the lead generation solution from MrWork.”


Challenge
How do we show IT people our great innovations?
CZ strives to position itself as a cutting-edge organization, which is certainly fitting given its commitment to innovation. Nevertheless, due to its roots as a traditional insurer, there may be a misalignment between the perception that IT professionals have of the organization and the desired image that CZ wishes to project. To address this issue, CZ has formed a partnership with MrWork, with the aim of overcoming these challenges.

Solution
Full-funnel approach to enthuse IT people
The objective was successfully achieved through efficient collaboration, with a clear focus on the end goal. The use of a comprehensive approach resulted in a positive response from potential candidates who were exposed to CZ through the MrWork Brand Activation campaign across multiple social media platforms including Instagram, Facebook, and LinkedIn. To streamline the conversion process, CZ implemented a novel approach by allowing IT talent to initiate a chat to ask any questions or express their interest in a job, thereby foregoing the traditional application process. This strategy led to a substantial increase in the conversion rate, particularly among the target groups that are typically hard to recruit.

SOLUTIONS USED
Brands
A complete candidate journey
Leads
Connect with candidates before they apply through chat
Jobs
Automate your online job postings
RESULT
Brand awareness among the target audience
Introducing the CZ brand with all its innovations to IT talent in the region.
100%
Increase in session duration of IT candidates on the career page.
Lead generation
Converting accumulated interest into leads with WhatsApp conversations.
10 quality leads
On average per IT vacancy posted by CZ via the MrWork platform.
Generate audience insights
Providing CZ with insights about the target group.
2 monthly sprint
Every two months we present a deep analysis of the actions, preferences, and movements of the target group.